About us

Trofé for every woman in the midst of her life

Trofé is a privately owned fashion brand with its head office in the textile city of Borås. We design underwear, swimwear, sleepwearwear, and womenswear clothing. All design work and product development are made in Sweden. We sell our products through a widespread chain of retailers, primarily in the Nordic countries. Our main customer group are womne in the midst of her life, with a sense of quality and form.

We are perhaps most famous for our underwear, for which we have many loyal returning customers who have found their own personal favorites. The perfectly fitted Trofé bra of today is a result of 50 years work of poduct development.

We are extra proud of the fit, and not only the fit of our bras. We always consider affordable quality throughout the production. From idea, to choice of material, and to finished garment, in all of our collections. We design classic and stylish silhouettes that will lift and enhance your looks and last for many seasons to come.

Trofé are womens faithful companion day and night – from  dressing gown at breakfast, to classic  tops and trousers that work as well in the office as at the bbq after work. From comfortable homewear to lounge in during the evening, to cozy nightgowns and pyjamas during night. Underneath all this are our underwear, they are not only gorgeous and comfortable, but also very functional. In our product range we offer shape wear, slip dresses, mastectomy bras, nursing bras, sports bras, lovely t-shirt bras that are invisible underneath the most delicate sweater, and  gorgeous bras with removable shoulder straps to wear underneath an evening gown.

You can find the nearest store here.

Dela till: