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News & Tips that Makes Wonder

A Striped Success – The Story of Laila.

The underwire bra Laila is our most beloved and best selling bra of all time. Year after year, women have returned for new trendy season colours. Six years after its original premiere date, and millions of sold bras, Laila has been launched in 20 over colours. So wha makes Laila…

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A photo treasure: Vintage lingerie from the 1960s

Vintage underwear, a treasure of photos from the basement The other day I was searching through old boxes in the basement and stumbled upon a real gem; old black & white photographs of our lingerie products from the 1960s. So much fun to look at and compare both products as…

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5 easy tips on how to create the perfect Bra-wardrobe

Which 5 must-haves do you need in your wardrobe to get a complete bra collection that covers almost every aspect of your daily life? Here are five tips of what you need to think about when planning your bra-wardrobe.   BASIC – COMFORT FOR EVERYDAY LIFE For everyday use you…

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You are not your cup – How bra cup sizes work

The relationship between cup size and the circumference on a bra is confusing to a lot of people. How does one know your cup size? Can you upgrade or degrade your cup size any way you want? We will sort out the questions you have regarding cup sizes for you….

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Bra history – What does the Eiffel Tower and your bra have in common?

Bra history – What does the Eiffel Tower and your bra have in common? What really happened in Paris 1889? To find an answer we need to travel back in time, 127 years to be exact… It was the same year as the Eiffel Tower was built. The high tower…

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CARE INSTRUCTIONS – Show your bra some love

We often receive questions about bra care instructions, especially about how often to wash your bra and what you can do to extend the bras life span. The answer is how well you take care of it. Normal life span is about 1-2 years if you do not take care…

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AW16 News – Wunderful Ursula Underwire Bra in Stylish Flock

Our Ursula under wire bra is one of this falls most beautiful news on the horizon of underwear. To this bra there are also breifs bottoms to match with extra low leg cut. Both bottoms and bra have a black velvet pattern in a winding floral pattern on a black…

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Ulrika Push-Up- Comfortable for You, Invisible to all others

A very popular and well liked bra from the fall collection is our push-up bra Ulrika. It co-designs with our most popular bra Laila. Both models are made of soft an delicate jaquard, which makes it incredibly comfortable to wear. Ulrika has a slight push-up as well as a low plunge,…

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AW16 News – Becky bra in the hot colours of the season

We hope you have not missed one of this falls favorites – our new and lovely unpadded Becky bra, available in three colours; classic white, as well as this falls hot colours Mocha and Anthracite grey. Becky has a classic sewn cup with medium coverage available in B-E cup. The…

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